15 Sep 7 tips on digital storytelling

Let’s get some things straight before we move on with the tips.

Through digital storytelling people and companies tell their stories using digital means and platforms.

Digital storytelling can be not only through an article, but also a video, a podcast or a post on social media.

If you also want to know ways to connect with your audience, we have 7 tips on digital storytelling for you!

• From a personal experience

Personal experiences can make your audience connect with you and what your brand has to offer. You can present the obstacles and how you managed to overcome them while making your company. Stories like that keep the interest of the reader/viewer/listener.

• Share info!

Information are important, as long as there has been a proper research. Every information presented has to be explained and justified in order to create a relationship of trust with your audience.

• Behind the scenes stories

Stories from behind the scenes of creating a project, organizing a presentation or exhibition holds the interest of your audience. These hidden gems are always interesting for those that hold a true interest for what you are doing.

• Clear message

The clearer the message of our company in our head, the easiest to communicate it with our audience. It is important to be able to write in a piece of paper two, thee basic concepts of what our product/ services offer and and also our goals for the future.

• Organize stops to your story

It is important to organize your story with stops for each main point. That way your audience isn’t getting tired and the your message is getting through easier. It gives your audience the chance to process the information.

• Be specific

Eventhough it is not always easy, especially when we are sharing our experiences, we must stay focused and don’t break away from our target to create a relationship with our audience, to let them know us and also get to know them too.

• Visualize

This must be the hardest part for any “narrator”. Great authors and are stuggling with this one, how are we mortals are going to manage?

Well, it is possible! We may have stories with lots of information, but they don’t have to be dry. Using expresions and words to describe always makes a story more compelling.

Another idea could be to ask from your audience to be part of your story with their reviews.

These are 7 tips we follow to create an organized digital marketing strategy for our clients.

We encourage you to try any of these and let us know in our email how it went!

We are starting this blog with this post and we hope we get to fill it with lots of interesting tips or info about digital marketing!

#digitalstorytelling #digitalmarketing #branding #emculture